John H. Stroger, Jr. Hospital of Cook County

In her work, pediatrician and advocate Dr. Marjorie Fujara saw an opportunity to create a community resource to help parents and caregivers develop the skills to be more positive, even when disciplining children.

She reached out to us for help with the launch of Parenting ACE, a new program at John H. Stroger, Jr. Hospital to support vulnerable parents and their children. The design of the logo, branding and website captures her vision with clean, welcoming visuals and warm copy, while a corresponding ad campaign reaches those most in need through CTA ads that cut through the clutter of the daily commute.