Edina Public Schools

Edina Public Schools is a nationally recognized suburban public school district in Minnesota serving approximately 8,500 students. When their community education program materials needed a refresh, they turned to us for a total redesign of their seasonal course catalogs.

EPS had several goals with the redesign: 1) clearer and more organized course listings, 2) the addition of several community education-focused feature articles to break up content and 3) fun highlights, like a seasonal recipe and DIY craft page. The new format had an immediate positive impact on registration numbers, with a 28% increase in registrations in the first year after the redesign.